Designed for solo travelers, the app helps users organize their trips efficiently, ensuring a smooth and enjoyable experience. Research, design, and prototype an intuitive solution tailored to the needs of independent travelers.

Applying Goal-Directed Design

At the start of the project, I conducted extensive research to define the foundation of SoloVibe. This phase involved gathering insights, understanding stakeholder perspectives, and exploring user needs

Key Research Activities:

  • Kickoff Meeting Worksheet – Instead of a traditional meeting, we used a structured worksheet to define project goals, target users, and stakeholder expectations.

  • Competitive Audit – We analyzed existing travel apps to understand industry trends, user expectations, and gaps in current solutions.

User Interviews & Key Insights

We conducted structured interviews with solo travelers—both experienced and new—to uncover pain points and preferences. From these conversations, we identified key themes:

✔️ Travelers prefer to plan activities ahead of time
✔️ Most share flight details and itineraries with family for safety
✔️ Users seek guidance on emergency protocols, such as contacting the U.S. Embassy

To synthesize these findings, we used affinity mapping to group common responses and define a primary persona representing our target user.

Designing the Experience

Focusing on creating a clean, intuitive user flow that allows travelers to quickly access essential features. The design process emphasized:

🔹 Bite-sized content for quick decision-making
🔹 Automated processes to streamline planning
🔹 Minimal effort interaction to maximize user convenience

By prioritizing usability and efficiency, we ensured that SoloVibe adds value to solo travelers without overwhelming them.

Final Takeaways

This project reinforced the importance of user-centered design, research-driven insights, and iterative prototyping. Through Goal-Directed Design, we successfully built a prototype that aligns with the real needs of solo travelers—balancing organization, safety, and exploration.